I started my Broadcast Design career back in the 90's while working as a creative professional in Advertising for Ad Agencies and Design Boutiques in Los Angeles.
Some of the clients included Home Base, Wells Fargo, The California Milk Processor Board, Minsa, La Costeña, EMI Latin, Globo Records, Capitol Records, Sony Music Entertainment, Universal Music Group, Warner Music Group and others.
My design experience and my avid interest in the creative digital technology of the time was the perfect platform to acquire new skills by getting submerged in new ventures like video editing and motion graphics. All that effort gave me the opportunity to edit promos and create commercials for several groups and singers of international recognition under the umbrella of some of the Record labels that I had worked as a Graphic Designer.
After learning After Effects that was recently released as CoSA and bought by Adobe Systems, I knew back then that motion graphics and video production was in my future as a creative professional, so I invested several months as an unpaid intern at a Broadcast Design company near Marina del Rey in Los Angeles, where I learned how to use the Quantel's' Paintbox and Quantel's Henry, and also the basic use of Power Animator (which later became Maya, a 3D application).
I learned how to combine graphics made in desktop applications (After Effects, Photoshop, etc) with the Henry, and it was a real pleasure to be able to work with the high end tools of that time and get professional results.
This chapter in my professional life propelled my career to other opportunities where I collaborated with other Art Directors in the creation of branding campaigns and graphics for an assortment of well-known entertainment giants including National Geographic, Discovery Channel, Telemundo, NBC, Univision, TLC, Disney, Fox Sports International, ESPN and others. Some of my design and animation work received Emmy® nominations from 2001 and 2008 for "Outstanding Main Title Design" by the Academy of Television Arts & Sciences (ATAS)
I have also worked in many freelance capacities for various film, television, production and entertainment studios throughout Los Angeles, the continental United States and Latin America, art directing and producing commercials, branding packages, promos, trailers, 3D set designs, photography, print advertising, social media and many other creative collateral projects such as VR and AR.
During this time I learned to expand my skills by exploring many design, 3D and production applications that can be useful in any part of the production process. I became a Lightwave 3D expert and later learned Cinema 4D when it was released as version 6. Autodesk Maya was also in my toolbox as many film studios required freelance artists to have this knowledge to produce Main Titles or graphics for trailers and/or special effects.
I took several training courses in Houdini as well as Nuke, and I started to become an instructor for Studio Arts, a trade school for the television and film industry professionals, where I taught After Effects animation and compositing as well as 3D modeling and animation using Cinema 4D.
Back in 2005 I was the founder of SUGARfx, a plugin company that provides creative solutions for editors and designers in the Television and Film industries using state of the art technologies that also drive other applications such as Motion, Final Cut Pro and iMovie in the Apple platform.
As a passionate 3d designer and animator, I have also been part of the CSU education system in the last few years as an instructor in the Film and Art departments for CSULB and CSUDH, as well as a staff instructor at Studio Arts providing instruction to professional colleagues in the areas of Image Compositing and 3D modeling and animation.
Please get in touch with me for any opportunities in creative design, production or consulting, or just to say hello ;-)
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